Monday, 30 January 2012

Men's Health


Typical characteristics of Men's Health:

  • the layout of creates a strong brand identity
  • there is always an emphasis on losing weight - quickly/enjoyably/effortlessly
  • regular "what women want" sell-line
  • banner strap-line dedicated to role models
  • advice about beating your rage
  • tips about muscle foods/diet
  • 'warning' sell-lines which (possibly) provoke anxiety about the future

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