Monday, 30 January 2012

Familiar formula of Men's Health


A familiar formula throughout each issue of:
  • conquering/fighting
  • dealing with stress
  • role model 'banner sell'
  • easy weight loss
  • dangerous foods
  • giving sexual satisfaction
  • anxiety-promoting sell-line
  • masculine words - lean, strong, tough, fitter, faster
The representation of masculinity on the front cover is the embodiment of the desires/aspirations/goals conveyed by the sell-lines. His gaze directly addresses the reader in an act of interpellation.

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