A familiar formula throughout each issue of:
- conquering/fighting
- dealing with stress
- role model 'banner sell'
- easy weight loss
- dangerous foods
- giving sexual satisfaction
- anxiety-promoting sell-line
- masculine words - lean, strong, tough, fitter, faster
The representation of masculinity on the front cover is the embodiment of the desires/aspirations/goals conveyed by the sell-lines. His gaze directly addresses the reader in an act of interpellation.
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